I am a Lecturer (Assistant Professor) in the School of Business at the Hebrew University of Jerusalem.
My research lies at the intersection of quantitative marketing and machine learning. I work with unstructured data — text, images, audio, and video — to study consumer behavior and help managers make more informed decisions. I am particularly interested in how the aesthetic and emotional dimensions of user-generated content shape engagement and economic outcomes.
I received my Ph.D. in Business (Marketing) from Singapore Management University, where I was a Doctoral Fellow at the Lee Kong Chian School of Business.
Research interests: Quantitative Marketing · Computer Vision · NLP · Audio & Video Analysis · Online Reviews · Consumer Behavior